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April 9th, 2014

Windows_Apr07_BWindows 8.1 is the latest version of Microsoft's operating system from Microsoft, following Windows 8 which was released in 2012. Unlike the older Windows OS versions, the Windows 8 operating system set a new trend where users were not taken straight to the desktop. Instead, the Start screen was displayed with various application tiles which you clicked to launch. This style still stands and in early April, 2014 Microsoft released an update to Windows 8.1 - Windows 8.1.1 or Windows 8.1 Update 1.

Go directly to the desktop instead of the Start screen

The Start screen was introduced with the release of Windows 8 to make it more convenient for tablet users to navigate apps. However, this is something that many mouse users and those who are used to older versions of Windows have found difficult to use. With the first version of Windows 8, there was no way to change this setting before.

With the 8.1 update released last year, you were able to change your settings so that your computer booted directly to your desktop, instead of the Start screen. Now, with Windows 8.1.1 new computers that don't have a touch screen should automatically boot into the familiar desktop screen. Users who have the OS installed already can still set Windows to boot directly to the desktop.

Here’s how:

  1. Go to the Control Panel.
  2. Select Appearance and Personalization.
  3. Choose Taskbar and Navigation.
  4. Select the Navigation tab.
  5. Enable the option that says “When I sign in or close all apps on a screen, go to the desktop instead of Start” by clicking the checkbox next to it.
  6. Click the OK button to save the change you've made.
You should now go directly to the desktop screen once Windows is started or when you close an application, instead of being taken to the Start screen.

Updated Start screen interface

Aside from the applications that you see on the Start screen, you can easily view all available apps by clicking on the down arrow on the lower left of the screen. You will also see a search button on the upper right side, as well as a power button next to it that you can click to shutdown, restart or put the computer into sleep mode. Moving your mouse to the bottom part of the screen will also show you the taskbar with the Start button and other apps appearing on it.

When you right click an app on the Start screen it will no longer launch the application bar. Instead, you will be given various options, which is what would usually be the case when you right click. These options include turn live tile off, resize, uninstall, pin to taskbar, and unpin from start.

Photos and other media no longer open with apps on the Start screen

With the first version of Windows 8, photos and other media were opened by default using the Metro apps on the Start screen. With Windows 8.1.1, images are now automatically opened using Photo Viewer, while other media is opened using Windows Media. This is the same experience that the older Windows operating systems provided, which most users are familiar with.

Pin Metro apps to the taskbar

The taskbar is a popular Windows desktop feature, allowing you to pin your most used or open desktop apps to. However, with Windows 8 and 8.1 you couldn't pin Metro apps to the desktop taskbar. With the new update you can post Metro apps to the taskbar and even interact or launch them from the desktop.

A dedicated Settings tile

For those that prefer to use the Start screen there is a new Settings tile that has been added. This can really help customizing your computer far easier.

If you have any queries about the latest Windows update which is free to download, get in touch. We have the answers!

Published with permission from TechAdvisory.org. Source.

April 9th, 2014

SocialMedia_April07_BAre you searching for tools that can help you create striking visuals for your social media campaign? Let’s admit it, not everyone is a Photoshop expert, and for many of us, it can be really challenging and perhaps even intimidating to use. Furthermore, the cost of a program or designer may be out of your budget. Luckily, there are other options that could really help.

In this day and age where compelling visuals are possible online, it is extremely important to learn how to create attractive visuals to aid your social media marketing campaigns. You at least need a working knowledge of how to enhance your photos and make them more attention-grabbing. There are a number of free or highly affordable tools out there that can help you do just that.

PIXLR - This advanced photo editor works like Photoshop, only it is easier to use and therefore ideal for beginners. You can create images from scratch or perform advanced image editing. Using fairly simple tools can maximize the potential of images. For quick editing, there’s PIXLR EXPRESS or PIXLR O-MATIC, which are free to use. Visit the PIXLR website to learn more and start use these programs.

PicMonkey’s Online Photo Editor - This photo editor can transform ordinary images into fantastic photographs in just a few clicks. Select the image that you want to modify and add special effects such as fancy text, or simply crop and re-size. The photos edited using PicMonkey can be uploaded on Facebook and other social media platforms. PicMonkey is free to use so you can just go to the website and start editing away. For added frames and special effects there’s a premium version you can upgrade to for USD $33.33 per year.

LiveLuvCreate - This website can be used without any charge and offers a variety of design layouts and graphics. Using this platform you can edit your own images and there are also a ton of images created by users on its library that can help give you inspiration. Among the tools available are borders, filters, and photo effects, as well as fonts, colours, and styles. Visit the website to set up an account and start editing your images today.

Canva - If you want to create your Facebook cover photos from scratch, or if you want to design some blog images, this is a free application that might prove useful. This tool is very convenient and can be used to create business cards, invitations, posters, and presentations. Visit the website today to start creating your own visuals.

Quozio - If you are into quotes, Quozio lets you upload famous and favorite quotes, visualize them, and then share them on your social network. Simply enter an interesting quote and then select a background image. Instead of simply posting what’s on your mind, you can make a quote more attractive and appealing by transforming it into a visual using this free app. Visit the site today to visualize your next quote.

Whether you are posting on Facebook, Twitter, or any other social network, your content cannot come alive without the use of quality graphics and images. If Photoshop does not work for you, these other tools are ideal substitutes for creating appealing graphics for a variety of social media platforms.

Make sure to share your own list of top photo tools for everyone to see! And, if you would like to learn more about leveraging social media in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 8th, 2014

Office365_Apr07_BOneNote is a popular application developed by Microsoft as part of the Office suite. As a standalone version it is available for free on various platforms, including the iPad, Mac, Windows, Android, and iOS devices. It allows users to create notes and supports inserting images, photos, web clippings, audio files, and more into files. Accessing and sharing notes is more convenient with OneNote.

If you are looking for a powerful note program, OneNote has some great features.

Access and edit notes anywhere

Windows PC, Mac, iOS, Android, and Windows Phone all support OneNote. Install the appropriate version and you can access your notebooks from any of these devices. Previous versions require that you manually sync your notebooks to make them accessible on all devices. However, with the latest version this is no longer required as your notes are automatically synced on your OneDrive. This means you can view and edit them anywhere where you have an Internet connection.

You can access notes on your mobile device that you originally created on your computer. If you have access to a computer that does not have OneNote installed you can easily find the application on the Web. If you go to OneNote’s page on the Web you can log in to the account linked with your installed versions of OneNote and use as you normally would.

Organize data in notebooks

OneNote is a great tool for organizing different data and files. You can create various notebooks that contain information on specific subjects. For instance, you could create a notebook for personal use, a notebook containing client information, etc. Each of these notebooks can then contain various sections with color coded tabs, making it easy to organize files.

This feature is helpful, especially if you are working with a large volume of data. Searching for specific information or data is also straightforward with a convenient search function. You can simply type your keyword in the search field and wait for the result. Click on your chosen result and you will be taken to that particular note.

Third party integration

The latest version of OneNote also has a new cloud API that allows third party applications to be used. This allows users to enjoy more features, as they are not just confined to the features that are native to OneNote. One of the apps that you can use is OneNote Clipper. Install this on your browser and use it to automatically save clippings from the Web in just one click.

Work on important tables

Tables are often used for creating databases or for comparing and listing data. Creating tables in OneNote 2013 is more convenient as it now allows you sort data within a table, designate header rows, as well as change the color of the cells. You can also insert an Excel spreadsheet into your notes.

Write handwritten notes

If you are using a touch capable device you can write notes or draw using a stylus or your fingers. This is especially helpful for jotting down quick notes or reminders about what to insert on a page. Circling or underlining a word or group of words is quick and easy to do.

Organized data and files are easy to access, which is vital when you need this information at your fingertips. OneNote keeps data in order so you can easily find what you need when you need it.

Find out how OneNote and other tech innovations and updates can support your business productivity. Get in touch today!

Published with permission from TechAdvisory.org. Source.

April 4th, 2014

iPad_March02_BSince the launch of the iPad one of the most commonly requested business oriented apps has been Microsoft Office. While there are apps that can open and edit various Office apps on the iPad they often lack the finish and overall functionality/formatting of official Office apps. Some users were starting to lose hope that they would ever see iPad specific Office apps. However, Microsoft has delivered their wish with recently released Office apps that are optimized specifically for the iPad.

Wait isn't that Microsoft Office Mobile?

Earlier last year Microsoft introduced Office Mobile for Office 365 subscribers. With this app users could access, create, and edit Office documents on a mobile device. The only issue with this app is that it is optimized for smaller screens e.g., the iPhone. While it is possible to use it on your iPad, optimized apps specifically for the iPad have until now been lacking.

In late March this year, Microsoft finally released iPad specific versions of Word, PowerPoint, Excel, and OneNote. Anyone with an iPad Mini, iPad 2,4, and Air can download the apps for free from the App Store and view any related Office documents on their device.

How Office for iPad works

The best way to think of these apps is that they are simply touch versions of the popular Office programs that have been developed specifically for the iPad. Here's four things you should know about the apps:
  • They're free - Currently the Word, Excel PowerPoint, and OneNote apps are available to download for free from iTunes. It is highly likely that more apps will be coming soon.
  • The program links closely with your OneDrive account - OneDrive was SkyDrive until Mid February when Microsoft renamed their cloud storage service, thus allowing you to create documents on the desktop version of Office and then save them to your OneDrive and work on them on your iPad.
  • Document formatting is supported - The iPad versions of the apps have the same formatting features as the desktop versions. Any formatting changes you make to documents on the desktop version can also be made on the iPad.
  • Excel has a unique number pad - Many iPad users don't have a keyboard, and the numbers on the stock iPad keyboard require a number of button hits to reach. To increase usability, Excel on iPad has a special numerical keyboard.

Two caveats

We noted above that the apps are available for free. While this is correct, you will only be able to open and view documents. If you want to edit you will need an Office 365 subscription. The following Office 365 plans will allow you to open, edit, and save documents:
  • Office 365 Home
  • Office 365 Small Business Premium
  • Office 365 Midsize Business
  • Office 365 Enterprise E3 and E4
  • Office Education A3 and A4
  • Office 365 ProPlus
  • Office 365 University
  • Office 365 trial subscriptions
While the vast majority of features found on desktop apps can also be found on the iPad versions, there is one missing - for now: Printing. At this time, printing documents directly from the app is not supported. Microsoft notes that they are working on this and that this function will be introduced in a future update. For now however, your best option is to save files to OneDrive and then open these on your desktop and print from there.

Getting the apps set up on your iPad

If you have an Office 365 subscription getting the apps setup may be a little confusing. Here's how you can do it:
  1. Download the apps from the App Store. (Make sure you have enough free space on your device). You can find the apps by opening iTunes and searching for: Office for iPad. Note: You will need to download each app separately.
  2. Open the app and you should be asked to log in using your Microsoft account. If your business uses Office 365, or if you have an Office 365 account, enter your username and password as you usually do to access the Web and your email.
If you choose to log in using a free account to begin with, you can upgrade to an Office 365 account from the app. This can be achieved by opening the app, and clicking Activate which should be located at the bottom left of the main menu. You can then follow the app's steps to purchase an Office 365 subscription through iTunes. Alternatively, you can go to the Office 365 website and subscribe through here. Once you open the app, after your account has been updated, you should be able to access, edit, save, and share documents.

Should I get this app?

Office 365 is one of the most popular versions of Office for small to medium businesses, and many users are wondering if they should download the app to their iPad. The answer to that is that it depends on whether you want to use your iPad for work or not.

Generally speaking, business owners who have an iPad and Office 365 subscription will benefit from downloading this app. The main reason is because it offers another way to connect with the office and potentially increase productivity, especially when you are away from your desk, through greater flexibility.

If you don't have an Office 365 subscription but use Office in your business, the iPad versions of Word, Excel, and PowerPoint could be useful, especially if you only need to view documents. That being said, you might want to consider updating to Office 365 in order to gain full access.

Contact us today to learn more about the different plans available for your business.

Published with permission from TechAdvisory.org. Source.

Topic iPad
April 4th, 2014

Security_March31_BA malware infection is an attack that you do not want invading your business systems. Malicious software can often make its way on computers without your knowledge, causing various disturbances. What’s even worse, is that vital information saved on your computer or data that you access online could be stolen. Computers must have proper protection. In the event that malware infection is detected an immediate response is required.

Signs of a malware infection

Before proceeding with the steps on how to respond to malware infections, we first need to learn about the signs and symptoms of a malware infection. These include:
  • Several pop-ups appear even when not browsing the Web.
  • Unusual slowness of the computer and Internet connection.
  • System hangs or freezes.
  • Corrupted programs.
  • Antivirus is disabled.
  • E-mails sent to or from your account which you did not send.
  • High network activity, even when not using large programs or accessing huge data.
  • Redirected access to some sites.

How to respond to a malware infection

In case you experience any of these symptoms, the first thing to do is to ensure that your antivirus and antispyware program is updated. This is to make sure that they detect the latest known threats on their database. You should then run scans to see if an infection is detected. If it is, the programs usually have a way to remove the infection. You then need to follow the steps the program recommends.

If this doesn't work, disconnect the infected computer from the network to prevent the spread of the malware. Furthermore, avoid accessing the Web and using vital information such as bank account and credit card information. Let the technical department or your IT partner handle the concern since they are trained in determining and eradicating system malware infections.

Once the problem has been pinpointed, a tech specialist will go through the process of eliminating the infection. This includes backing up data on the computer and restoring the system to its original state. Depending on the extent of the infection, the computer may need to be wiped clean, or reformatted before restoring backed-up files.

After the whole process, the computer must be tested to ensure that the infection has been totally removed. Moreover, further investigation and studies must also be done to determine where the problem started, as well as to create a strategy as to how to prevent this from happening in the future.

How to prevent a malware attack

Prevention is better than a cure and this definitely applies to malware infections. It’s best to arm yourself with knowledge on how to avoid malware attacks and prevent your systems from being infected.
  1. Ensure that security protection is always updated and that you run system scans on a regular basis.
  2. Avoid downloading attachments or clicking links from unknown sites or senders.
  3. Enable firewall protection.
Malware can hugely affect business operations and the security of private information. One of the best ways to prevent this is to work with an IT partner, like us, who can help recommend and install protection systems. You might want to think about getting help in managing these solutions too, to ensure that your systems are secure at all times.

If you have questions or concerns with regards to malware prevention and resolution, feel free to call us. Our support team is always ready to help.

Published with permission from TechAdvisory.org. Source.

Topic Security
April 3rd, 2014

iPhone_March31_BApple’s iPhone and iPad are definitely in the league of the most popular mobile devices. They come with various features and apps, including FaceTime, which is used for is video calls and Siri, a virtual assistant that follows voice commands. These devices also come with a calendar app - Calendar - that you can use not only for checking dates but for creating events as well. With this app you can rest assured that you don’t have to forget any important dates. You can also change the start of the week of Calendar if you wish as well.

Why change the day your week starts on your calendar?

If you go into Calendar and note that your regional setting is set to United States, for example, you may notice that the day of the week starts on a Sunday. This is true even with other regional settings. While it is technically correct that Sunday is the beginning of the week, you may still want to change the day so that your week starts based on your native calendar or even when your work week begins.

Often people see Monday as the start of the week because it is usually the start of the working week. You might find it more convenient if this is also reflected in your calendar setup. Moreover, your calendar might appear more organized if your weekends are next to each other. With the default setting, Sunday and Saturday are on the left and right side, with the work week in between.

How to change the beginning of your work week

There are two ways to change the day that your week starts on Calendar. One method is changing the country in the regional setting and the other one is by changing your Calendar's date setting. However, take note that changing the regional setting will also affect other features in your device such as the time format and the number that appears on your screen when someone calls. If you don’t want to take any chances, it’s best to follow the calendar setting method.

Here’s how to change the day your week starts on your calendar setting:

  1. Tap the Settings icon on your device.
  2. Scroll to Mail, Contacts and Calendars then tap on it.
  3. Go to Calendars and select Start Week On.
  4. Tap your preferred option and Calendar will make that the start of your week.
If you would like to be a little different, you can change your regional settings by:
  1. Going to Settings.
  2. Choosing General.
  3. Selecting International.
  4. Tapping Regional Format.
  5. Selecting the country or region of your choice
As mentioned, this may affect other features on your device, including the time and the way phone numbers are displayed. If you work with colleagues or clients from other regions, this might not be an issue for you.

If you have any questions about your devices and how you can use it in your business then get in touch. Our friendly and knowledgeable support team are happy to assist you.

Published with permission from TechAdvisory.org. Source.

Topic iPhone
April 2nd, 2014

Productivity_Mar31_BThere is a common trend with businesses, especially small to medium businesses, of hiring remote workers and also of working with clients at greater distances than ever before. As a result, an increasing number of businesses are creating remote presentations, or using software to present to an audience over the Internet. However, this style of presentation can be a challenge, especially when it comes to engaging your audience.

If you are creating an online presentation to a remote audience there are a number of factors you should keep in mind if you want to grab your audience's attention and keep them following and paying attention. Here are five of the most important tips:

1. Make it visual

For the most part, visual presentations have a higher chance of success - that is, the message being grasped by the audience. This is especially true for online and remote presentations, largely because when more people are on a computer, partaking in a presentation, they will often be multi-tasking.

If you have a ton of text there is a good chance you will lose your audience within the first couple of slides. Instead aim for a presentation that is heavy on graphics and visually appealing. Using bright or contrasting colors will draw the eye and will increase the time you have your audience's attention.

If your presentation is about a product create picture slides with a minimal amount of text; let the product speak for itself. For presentations involving graphs and charts, include these graphics and a couple of key points. The rest you can fill in with spoken narrative.

2. Focus on the audience

Online presentations and those using meeting software should be audience-friendly. This means making it easy for them to join and partake in the presentation by sharing slides, and also asking if anyone has any points to add or even expand upon with an interactive presentation element.

While presenting, there will be slides and points that are more important than others. To highlight this you can 'sign-post' the salient points. Make these visually larger if they are text, and pause to point this out with the script by telling your audience: "This is the most important point"; essentially demanding they pay attention.

Finally, try to limit technical glitches. This can be the quickest way to lose engagement if your Internet cuts out or the computer crashes. Try to present at a time when you know connection will be strong and stable and have a backup in place in case something goes wrong.

3. Adapt to different audiences

Every person in the audience will have different expectations of your presentation. Some will want just the facts, while others might be looking to be convinced by an opinion or argument expressed in the presentation. You should take the time to get to know your audience and what they expect and then develop the presentation around this idea.

If you do your homework and know a bit about your audience, you can take steps to connect with them early in the presentation, if not before, and drive engagement.

4. Create, edit, practice, edit, practice, edit, practice, present

It may sound a bit redundant to edit and practice multiple times, but it really will help when leading an online presentation. First you should create your presentation, then edit it. You are looking to keep your slides as short as possible - no more than four points and two minutes spent talking for each slide.

Really the first edit should be about content, grammar and spelling. Once this is done, practice presenting as you would on the actual presentation day. Start with a blank desktop screen, log into the software/site you will be using, load the presentation, share it, and then actually present. Time yourself and note any issues.

Next, go back and edit the presentation some more, making sure you aren't spending too much time on one slide or that each of the slides does not have too many confusing points, etc. Keep practicing and editing until you are not only comfortable, but know the content inside and out.

You could also try recording your voice. This will allow you to hear where you need to work on inflection and overall style. If you find that you are tuning yourself out when you listen to the presentation, you may want to practice some more and try to inject some extra interest, whether through humor or engaging facts and ideas. This is really vital is you won't have that face-to-face contact with a physical presentation where you are present. If you sound engaging, the audience are more likely to connect with you.

5. Develop your own style

No one likes a dull presentation where you just talk about what's on the slides. Try to give your presentation a narrative arc and structure. Where possible include personal experiences or even tell a relevant joke from time to time. If you are passionate and show that you are trying to connect your audience will likely not click away from the presentation or drift off to other work or simply to surf the Internet and Facebook.

If you are looking to learn more about presentations and how to use software for expert presentations, or even how to conduct your next remote presentation, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
April 2nd, 2014

BusinessValue_Mar31_BHaving a website is one of the most important marketing and branding tools a business can utilize. This is largely because visitors will often judge whether they want to do business with you almost solely based off of your website. Therefore, your website needs to be designed properly and look professional. In order to achieve this you need to know about the common mistakes small businesses make when it comes to website designs.

The business value of a business website is that it creates a solid online presence and boosts your brand image and market reach. Even if your business is not Internet based, a website can be used to create a certain impression and ultimately contribute to your bottom line. The key is to make sure you create the best impression. Here are six of the most common mistakes businesses make with website design:

Mistake 1: Building for the sake of building

Websites are important and some businesses believe that they should have a website, so they go ahead and simply build one. You should first take steps to define your target market - who is it that you want and expect to visit your website.

Once you have a defined target market you can then take time to build your site for your market. For example, if the majority of your target market uses mobile devices to browse the Web you should take steps to design your site so that it is viewable on mobile devices.

You should also determine what you want visitors to do on your site. Some companies want them to click through to another site, while others want them to sign up. By defining how you want your visitors to interact you can then develop your content and design around this.

Mistake 2: Designing a website that is too busy

It can be tempting to put all of your information on one page or even have a ton of images and videos. The truth is, this can be distracting largely because once someone lands on your page, they won't know how to get around, find the information they want, or even to know what they should do next.

Busy or flashy websites with lots of animations or large amounts of text also usually don't scale all that well. So, when someone looks at your site on a mobile device they will likely find it too hard to navigate and leave, which is counter to what you are trying to achieve.

Instead, aim for a website that is simple and clean. Important information should be quick to find and read and it should be clear who you are, what you have to say, and what you want the visitor to do.

Mistake 3: Lacking call to actions

Most business related websites have a goal as to what they want visitors to do. Maybe it's download an app, call the company, or even sign make a purchase online. It is essential that you lead visitors toward what you want them to do in the most clear and concise way. The best way to do this is through a call to action. These are usually buttons at the bottom of sections or pages that motivate the user to click and follow the instructions on what to do next, be that sign up to something or get in touch.

The best calls to action stand out from the content, drawing the reader's eye and hopefully inspiring them to click. They should also be clearly written, simple, and direct. e.g., 'Call us today!' or 'Download now!'

Mistake 4: Misguided content

It may seem worthwhile to write in-depth content about your products or services but this isn't always the case. People skim read the basics on the Web and it's different than other mediums.

What you should do is condense down your content so that it only states the most important information. Tell the reader what your product or service does and provide a few of the most important benefits. What you are looking to do is develop enough interest so that visitors to your site will click on the call to action and connect with you.

If you have the time and profits, creating a more visual site where you showcase the products or show how you can help in a short video may lead to higher engagement and possibly higher customer conversions. Take a look at the popular software and service sites like Dropbox, Microsoft, and Google. The content is highly visible and simple, yet provides just enough information so the user knows what the service is and what they are expected to do.

Mistake 5: Static content

It can be tempting to invest the time to write a great website, get the content online then just leave it sitting there. The Internet changes and what might have been regarded as great website design and content a couple of years ago may not be seen in the same light today.

It is advisable to periodically update your site's design and content to reflect current trends; making it more modern. Another related aspect of your content is that you need to ensure that your content is up-to-date. If you are hosting a contest and put the information on your site, you should make sure to take it off of your site, or update it when the date passes. It looks a little unprofessional to have content that is still talking about 2012 or even 2013.

Mistake 6: Doing it yourself

The vast majority of small business owners and managers don't have in-depth Web design skills, yet are determined to build their company's website themselves. This can lead to unexpected problems or a website that doesn't meet your needs. We strongly recommend that you work with a qualified designer who can help ensure that your website is designed and built to high standards.

If you are looking to boost your website's design contact us today. We can help!

Published with permission from TechAdvisory.org. Source.

April 1st, 2014

Facebook_March31_BIn order to be successful on the Internet a company must always be evolving and adapting. This is evident with companies like Facebook which is in a near constant state of change. One of the most common changes the social media giant makes is to the algorithm that determines what content is shown on a user's News Feed. While some of these changes may make it trickier for companies to get their content in front of users it doesn't have to be that way.

There are many ways you can improve your News Feed performance and the best is to improve the reach of your content. Before we get into how you can do this, we should first describe what your Facebook reach is. Basically, your reach on Facebook is the number of unique users who see the content you post and your updates. When it comes to reach there are four actions you can take to influence it:

  1. Posting content on your own Page - This is commonly referred to as organic reach by Facebook.
  2. Facebook users interacting with your content - When users interact with the content on your Page e.g., commenting or sharing, this is shown in their News Feed, an act which Facebook calls viral reach.
  3. Sending users to view your content - This could be as simple as putting a link to your content on an email, or even on your website asking people to visit your Page. This is a form of organic reach.
  4. Paying to get content in front of people - This is using Facebook's ad services and paying to target your content to specific audiences, thereby increasing the chance they see and interact with it. This is commonly referred to as paid reach.
By combining these four actions together, you can get a picture of your overall reach. By increasing the reach of each post through the above actions you stand a higher chance of getting your content in front of other people. The more people who see your updates the higher the chance of interaction with your company on Facebook or through other mediums, including avenues of sales.

The question is: How can a company do this? Here are seven of the most effective ways to improve your News Feed and its performance.

1. Develop a strategy

The key to posts being shared is that they need to be useful and interesting to your audience. Take a look at your Page's Insights (Open your Page's Admin panel and click on Insights) to see what content has been popular with your followers. From there develop a content strategy that covers what content to produce, when it should be produced, and when it should be shared.

Take a look at the most popular posts and see when they were interacted with most. This will give you a good idea of when your followers are most active and likely to interact with your content - thus increasing reach and overall effectiveness of your posts.

2. Know your audience

This will take time and research, but you should be able to paint a pretty solid picture as to who your audience is. If you can define a few personalities or even target individuals, you can better come up with content your audience will be more willing to interact with, or be more receptive to should you promote it.

3. Let people interact with your Page

Some companies have allowed users to post content on their News Feed or even tag companies, having the post show up on the company's News Feed, only for the content to be trolling or negative. This can potentially harm your company brand and reputation.

While there is a chance of this happening, the benefits of allowing your fans and followers to mention you in their posts far outweighs the potential negative outcomes of a few. This is because when a user mentions or tags you in a post on their News Feed, their friends are more likely to see it too. In other words, this can be a massive contributor to your overall viral reach.

4. Be active after you post your content

Don't just post content onto your Page and leave it. If people are interacting with it by commenting then you should make an effort to reply to the comments. This shows that you are interested and responsive, and willing to communicate and create a dialogue.

Mentioning the poster using @username when you comment will highlight the name and post your comment on their News Feed, thereby increasing the number of people who view your original content and encouraging the commenter to return to your Page.

5. Don't be afraid to repost

If you have had successful posts in the past, don't be afraid to reintroduce them. You could try updating the content a bit if need be and reposting it. This will increase the chance of other users seeing content they may have missed and interacting with it. Just be sure to comment somewhere that this content is a repost. You could comment that it was popular in the past and you think it is still relevant to today.

Be sure not to recycle too often however, as this can be viewed as lazy and turn users off. Aim for one to two posts every couple of months.

6. Integrate successful posts with other aspects of your online presence

While there is a good chance that your posts will be seen on Facebook, try boosting this by sharing your most popular content on other mediums. For example, paste the link into your email signature asking people to check it out, or add a list of your most popular posts to newsletters. This will encourage more people to visit the content and even interact with it.

In order to tell what is working, use the information on your Page's Insight panel.

7. Don't be afraid to be innovative

If you hit on a strategy that works, that's great! But, you should not be afraid to try new ideas. If, for example, you see that captions on photo posts are becoming popular with your audience give one a try to see how it works. The key here is to be resourceful and always on the lookout for new ideas.

Looking to get more out of Facebook? Contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

March 28th, 2014

iPad_March24_BThere are many current trends when it comes to hardware and one of the most popular is touch. It really seems like almost every technical device is trying to integrate touch into how you use it. From phones and tablets, to computers and even fridges and car navigation, it's hard to not see touch screens these days. The main way you interact with these devices is through the use of gestures. If you have an iPad there are a number of important gestures you should know.

Every new iPad, and many of the older ones, run the latest version of iOS - Apple's mobile operating system. For those running iOS 7, gestures are the main way you interact with your device. While it may look weird to people who don't use them, waving your hands around, spreading your fingers, and even pinching are normal to you!

One of the greatest plus points about gestures is that when used properly, they make it simpler to interact with your device; speeding up your overall productivity. So, if you are looking to increase productivity while using your device, you should know and practice different gestures. Here are six of the most important:

1. Swipe one finger from the top

If you place your finger on the top bezel (above the viewable area of the screen) and swipe down onto the screen you will open, or slide down, the notifications center. From here you can action notifications. When you are finished slide up from the bottom of the screen to close the notifications.

2. Swipe one finger from the bottom

If you place your finger on the bezel (below the viewable area of the screen) and swipe up onto the screen you should bring up the Control Center where you can control the important settings on your iPad. To close simply swipe down.

3. Swipe one finger down

Place your finger anywhere on the viewable area of the screen and swipe down. This will open up the Search bar where you can search for almost anything on your iPad, including apps, emails, music, and more. To close this bar, simply tap the home button, or tap anywhere on the screen other than where the keyboard or search bar are.

4. Swipe four fingers up

If you place four fingers anywhere on the screen you will bring up thumbnails that represent the apps that you have open. If you swipe up on a thumbnail, you will close the app.

5. Swipe four fingers left or right

With apps open, you can place four fingers on the screen and swipe to the left or right. This will switch to other open apps. You can swipe the opposite direction with your fingers to go back to another app, if you sweep to the left again, you should bring up a list of recently used apps.

6. Grab with five fingers

If you are in an app and want to quickly get to the homescreen place all five fingers on the screen and pinch them together. This will shrink the app into your home screen. You can open it again by swiping four fingers up and selecting it.

If you are looking to learn more about using your iPad in your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

Topic iPad