What do the IFC (International Finance Center) in Hong Kong, HKPD Riot Police and Apple have in common? During the release of the iPhone 4s, crowds got a little out of hand at the Apple store, located in the IFC, forcing the HKPD to send crowd control experts - riot police - in to keep the peace. Pretty amazing if you ask us. This year, the new iPhone caused long lines, but the police weren’t needed. The question is though, what is the iPhone 5 worth for your business?
Here’s an overview of the iPhone 5 and the changes it brings with the new version.
New version of iOS
As has become tradition, a new iPhone means an update to the operating system. iOS brings some features like a modified user interface, deeper iCloud integration, a new maps app, a digital wallet and many more. At this time, the maps app is good, but will need a lot of work to compete with Google Maps, while the digital wallet has yet to really be tested. To provide iPhone users information about businesses, Apple integrates Yelp information, so it will help you if you have a presence on Yelp.
The iPhone 5 has a 4-inch screen, when measured from top-left to bottom-right. This extra screen space allows for an extra row of icons and a better landscape view. The retina display makes a comeback and produces some of the highest quality images on any mobile phone. The bigger screen also means you will be able to see more of a document, web page or any new program.
Is the extra screen space worth upgrading from older iPhone models? Yes, ask any Android user who has upgraded to the now standard 4-4.3 inch screen and they will tell you that they don’t know how they coped with a smaller screen. The same can be said for the iPhone.
More battery power
An important factor to consider before buying a smartphone is if the battery will last through your whole work day. Many iPhone 4 and 4s users know that their phone could get through a day of minimal use, but make calls or put the phone through it’s paces and a mid-afternoon top-up is needed. The battery for the iPhone 5 is bigger and according to Apple you should be able to get up to eight hours of surfing the web out of the phone.
Actual reports have been mixed from poor to amazing, with most reviews stating battery life is better than the iPhone 4, meaning you should be able to get you through a day of moderate use without needing to recharge.
The iPhone 5 has a new processor, called the A6, which is touted as being smaller, but nearly twice as powerful. This means that the phone will run faster, open apps quicker and be able to run more advanced apps. As of the launch, there aren’t a wealth of programs that utilize the new processor’s power, but give it a few months and you’ll see some highly useful programs that parallel those found on the computer.
If you are like any other modern worker, you probably have at least one laptop, two phones, an mp3 player and maybe a tablet. This can amount to a number of cables and cords that can be hard to keep track of. Apple isn’t making your life easier, as they have introduced a new connector. The connector is pretty cool, as it’s smaller and double sided, meaning you don’t have to worry about which way you plug in the device, both sides will work. The downside to this is you have to buy adaptors to use old cords, which cost around USD$30 each.
LTE is a new form of wireless communication that’s widely thought to be the next version of mobile communication. Most networks in the world use 3G; LTE is commonly known as 4G, and is currently available in, or coming soon to, a large percentage of countries. The iPhone 5 can connect to LTE networks allowing users to benefit from super fast Internet speeds, and supposedly improved connections.
One of the most common complaints about modern phones is that they are somewhat fragile. Most people have dropped their phone at least once, many have had screens replaced. A drop test conducted by the Android Authority has shown that the iPhone 5 is durable, with three drop tests from different heights showing little damage. If you err on the slightly clumsy side you’ll be glad to know that the iPhone 5 appears to be more durable than other models.
In general, the iPhone 5 is an evolution more than the proposed revolution, but it’s a development that should be good for businesses users who pick one up. The biggest barrier might be price, which is the same as the iPhone 4s. If you’re looking to upgrade, contact your mobile provider, or let us know, as we may be able to help.