Businesses in the digital age rely on a strong online presence to stand a chance against stiff competition. This explains why many SMBs are turning to social media marketing. And with platforms like Facebook with a global audience of 1.8 billion users, the time to leverage the right tools to your advantage is now.
Many small- and medium-sized businesses are abandoning traditional marketing methods in favor of social media platforms, and for good reason. Take Pinterest, for example, whose latest product “DIY Promoted Pins” allows businesses to promote their Pins to increase click-throughs, improve reach, and potentially drive more website traffic.
Many small- and medium-sized businesses utilize some type of social media or content marketing strategy. But since your competitors are possibly using similar platforms, you have to constantly find new ways to make your company stand out. Here are some tips to leverage the power of social media and content marketing to your business’s advantage:
Come up with and implement a media crisis management plan
It’s normal for businesses to go through a crisis or two.
The 21st century is the age of social media, with a plethora of outlets available, users are spoilt for choice. Business owners are faced with the same dilemma, between Facebook, Instagram, Twitter, and about thirty more – which one should they invest in? It’s important that the platform is simple, interactive, and touches base with numerous users with every post.
Behind the application is the business, and behind the business is the need to drive revenue. With Stories, Instagram aims to capitalize on their platform and the enormous consumer reach it has — an impressive following of over 600 million monthly active users.
Failure to understand your customers’ needs and wants could result in ill-informed marketing strategies. And when your company can’t satisfy their demands, they’ll likely turn to your competitors instead. To prevent this, deploying a customer relationship management (CRM) system can make a world of difference.
Small business marketing has often been a difficult endeavor for small business owners. Marketing involves a great deal of time, effort, and can require significant financial investment. For a long time, marketing automation was something only enterprise-level businesses and corporations could afford, but with new technology, that’s no longer the case.
The use of social media for marketing is practically inescapable at this point. And for good reason: companies gain access to increased visibility, more sales opportunities, and more opportunities to define their brand. But why limit your business to a few of the most well known options? The internet is full of useful social media platforms, and we want to let you know some of our favorites.
“Double-tapping” is a phrase used to describe the liking of photos on Instagram, as a business you’d want to get as many double-taps as you can, but how? Should you invest in buying followers or start an excavation project in search of the genie lamp your parents buried in the backyard? Before breaking out the shovels, try these recently-announced tools to help make your company’s presence on Instagram a valuable one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.
Most small and medium sized businesses have a tight marketing budget – especially when it comes to social media. So if you’re looking to get noticed on Facebook, you may be reluctant to spend cash on an ad campaign. Luckily for you, there are several ways you can market your business on Facebook that won’t cost a dime.